I designed the graphics and wayfinding for this exhibit for Pfizer Nutrition, a division newly acquired in the companies’ merger with Wyeth. Because the main focus of the exhibition is infant nutrition, I created a graphic of flowing milk and incorporated this continuous motif into the background. This creates a visual link between each of the panels and the wayfinding system.

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The visual challenge was to distinguish the sections of the exhibition (ferry, horses, Brooklyn Bridge) that all overlapped in time periods, and working within a decommissioned subway station. We were provided with 40 pages of thumbnail images and text to transform into an exhibition. Our solution was to separate the sections by a detail from a relevant postcard, and for the title, emulate the fonts used in the ticket to that mode of transportation. 

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